sport couture gold heel

Dirk Bikkembergs
co-creative director, footwear collections, 2005-08

Dirk Bikkembergs is a Belgian fashion designer, based in Italy where the brand has a particularly strong presence. A consistent connection to the world of sport, and football in particular, has created a unique visual DNA that runs throughout the Bikkembergs ‘maison’, which includes 3 apparel lines. With Pavillion partner Bob McCaffrey, our remit was to provide strategic and creative direction for the entire footwear collection.

Our consultancy extended to assistance with company-wide strategic development & brand communication, including creative direction for the launch and initial seasons of the Bikkembergs eye-wear line, and concepts for the imminent launch of both luggage and perfume lines.

Almost 2 years in development, Tirosegno, the first true 'performance grade' soccer shoe from a fashion house, was launched at the Euro 2008 soccer championship.

© mil stricevic 2009