anon beer
core elemst

Williams Bros Brewing Co.
creative director

brand identity
The key to the new identity was staring us in the face:
2 brothers who had built a business together from their love of making beer. By emphasising the human angle of this story, the company now has a unique and distinct identity which speaks of provenance, accountability and pride in their product without having to play too heavily the Scottish card; the traditional fall-back in this market sector.

The brothers-in-partnership provided inspiration for both the company logo, which makes an ear of barley from the 2 x Ws, and the 'twin faces' seal, which adorns every product just above the company motto: MICROBREWED FOR MAXIMUM FLAVOUR!



 



© mil stricevic 2009